If you’re not getting back-links to your your blog post you are missing the boat on one of the fastest ways to gain higher SERP (Search Engine Rank Position) at no cost at all.

As Google and the other search engines continue to tweak their algorithms to thwart spammers and reduce clutter it is more important than ever to demonstrate the authority of your website or blog.

The easiest way to achieve this is through back-linking (which by the way, is the major key to ranking in Google).

Back-links are one way links from other sites to your site. Simply put, back-links tell Google that there is valuable content on your site (otherwise, why would someone link to it).

Some easy ways to get back-links are blog comments, forum comments, forum profiles, article writing, guest blogging, social bookmarking, etc.

TIP: Make sure to put your main keyword term in the anchor tag of the back-link. If you are not sure how to do it, here is an example.

<a href=”http://www.yourdomain.com”>keywordphrase</a>

TIP: Link to internal pages other than the home page. This is a more natural approach. Simple grab the URL of an internal page and use it in the anchor tag with your keyword or keyword phrase.

i.e. <a href=”http://www.yourdomain.com/internal-page.html”>keywordphrase</a>

First you need to download SEO Quake, a free Firefox plugin. This is the main tool I use to evaluate not only my site but my competition too. SEO Quake is awesome. You can download it here: SEO Quake Download.

Watch this short video for detailed information…

Once the plugin is installed go to Google and enter the main keyword term for your blog, landing page or website.

Select a website and the SEO Quake toolbar will load at the top of the page.

Use the SEO Quake toolbar to glean valuable information about your competitions website, paying special attention to back links to their site.

Clicking the Yahoo “L” Tab will open Yahoo Site Explorer and list all the back-links to a specific web page.

Clicking the Yahoo “LD” Tab will reveal all the back-links to the domain itself.

This is an easy way to find out which sites have back-linked to yours and your competition.

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